shengtradestore is a trading name of The shengtradestore Group Asia Pacific Limited. We respect the privacy rights of its online visitors ("you", "your", "yours") and recognise the importance of protecting the information collected about them. We have adopted a corporate wide Privacy Policy that guides how we collect, store, and use the information that you provide us with. As part of our commitment to your privacy rights and security, our website has been certified by Cybertrust.
The following information is provided by shengtradestore to enable our online visitors to be fully informed of our Privacy Policies. By visiting shengtradestore.COM, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

WHAT PERSONAL INFORMATION DO WE COLLECT FROM YOU AND HOW?
shengtradestore collects personal information in several ways when you place an order, buy a gift voucher for a friend or register for a service offered by shengtradestore. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address(es) so that we can process and fulfill your order.
Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.
Users of shengtradestore TV will only have their name and email address processed in order to provide the service and respond to any complaints or otherwise where required by law on in connection with any legal proceedings or dispute.
In addition, our Live Chat provider stores all chat conversations for 13 months. These transcripts are only accessed by shengtradestore for training purposes so we can enhance the service we provide. To receive a copy of your chat conversation simply request this when exiting Live Chat or contact our customer care team by emailing

HOW YOUR DATA MAY BE USED, INCLUDING ANYONE IT MIGHT BE SHARED WITH
shengtradestore may use your Data for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your Data to fulfill and deliver your orders and manage your account. Data that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Your Data may be transferred (within or outside Hong Kong) with the following parties:
oother trading divisions within THE shengtradestore GROUP Limited;
oour servers located in the European Union for storage and backup;
owhere there is a legal obligation to do so, to any relevant government, judicial and regulatory body; and
oThird Party Service Providers as detailed below
We may also use your Data to send you marketing updates but only ever in accordance with your preferences (as detailed in the next section). We do not sell your Data to third party marketing companies.
We do collate information about site traffic, sales, wish lists, and other commercial information which we may pass on to third parties but this information does not include any Data which can identify you personally.
Finally, we may use your Data for our internal and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.
From time to time shengtradestore may employ third party business partners to collect personal information on shengtradestore's behalf. shengtradestore may also share your data with third party business partners to provide you with targeted advertising. In such cases, these third parties will be subject to confidentiality agreements and instructed by shengtradestore to comply with applicable data protection law.
RETENTION OF DATA
We will not keep your Data longer than is necessary for fulfilment of the purposes specified above for which they are, or are to be, used. Data provided by you is retained if the purpose for which the Data was collected still exists, it is so required by law, statute or regulation, or it is in the public interest.